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traduccion de marcas comerciales marketing

Why Translation is Important in Marketing

Just as a good marketing strategy is key to a brand’s success, so too is it of the utmost importance that companies wanting to reach international markets develop an internationalization strategy in which their campaigns are translated into other languages. In today’s article we look at why translation is key to marketing products beyond a […]

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qué idioma se habla en suiza

What Language is Spoken in Switzerland?

In Switzerland, a small mountainous country in Central Europe known for its ski stations, banks, watches and chocolate, there are four official languages: German, French, Italian and Romansh.  The fact that German, French and Italian are spoken in Switzerland should be of no surprise given that the country borders Germany, France and Italy. Romansh, however, […]

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diferencias entre lengua y dialecto

What is the Difference Between a Language and a Dialect?

When explaining the differences between a language and a dialect, many doubts and differing opinions arise. This range of opinions stems mainly from historical and political aspects, and not so much from the linguistic aspect, which is what we shall focus on in this post. Let’s start by looking at the Oxford Dictionary definitions of […]

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