Multilingual Content Strategy: Everything You Ever Wanted to Know

como crear una estrategia de contenidos multi idioma para su negocio

“What is a multilingual content marketing strategy and why should my business have one?” “How could I implement this type of strategy?” “Who could advise me?” These are just some of the most frequently asked questions by companies looking to expand their horizons, but that are unaware of the value of multilingual content. Don’t worry, we’ll answer all your questions in this post. 

Most companies don’t consider that one of the main factors that will contribute to their brand’s success revolves precisely around their web content. This is where content marketing comes to the fore, which involves using a series of strategies to plan, design and manage both written and visual content, as all this will be used to showcase your brand to potential clients nationally and, in this case, internationally. However, for it to be international, you will need to adapt the content to the language spoken in the country where you’re wanting to internationalize your business. That involves creating, translating and localizing the content to obtain results that are satisfactory and useful, always addressing each market as if it were the main customer. 

The following are just a few examples of the advantages that all companies can benefit from by implementing a multilingual content strategy. And as you already know, at our translation company we’re always delighted to answer all your questions. 

1. Full internationalization 

In our day to day in the world of globalization, it’s clear that the more markets you cover, the better the results. In our post on internationalization, we spoke about the importance of localizing your website in the different languages of the countries where you want to export your products or services. That’s why all business strategy focused on content generation must consider the following: if you intend to raise your profile in international markets, you’ll need a multilingual strategy by means of content creation that attracts and retains new customers to succeed in fully internationalizing. 

2. Better positioning 

The fact that your company covers not only the national market but also other foreign markets means that you have to take a series of measures designed to improve your presence in said markets. And what better way of improving a brand’s presence nowadays than through SEO? Your multilingual content strategy must outline a series of keywords that will help you improve your sales and reputation in a market that may be completely different to yours. This is just one of the reasons why a free online translator won’t be much good to you, so don’t risk it! Remember, it’s your brand on the line. Trust professional translators like those trained at Tatutrad. 

3. A bigger customer base 

You’ve probably heard of inbound marketing, which is marketing that centres on creating content to meet the needs of potential customers and, by doing so, ensure that they’ll come across your brand. This model of attraction and interaction is very useful for 

capturing clients and, if you want to take a giant leap to a region that you’re yet to explore, it will clearly help you achieve your objectives. If you implement a multilingual content strategy in your marketing plan, you’ll have greater outreach that will ease the difficult task of breaking into new markets. 

In light of this new tendency, businesses and SMEs are increasinly concerned about having to adapt to a world that relies so heavily on technology to sell their products and services. Users are becoming less dependent on traditional methods to find the product they need and focus on searching websites, search engines and even social media, another great platform to project your image through creating high-quality content. 

Whether you’re looking to improve your image and brand in the international market, or whether you want to build your customer base, we recommend a content strategy based on three key pillars: 

a) Plan content that is relevant to your audience. 

b) Call on content writing services provided by expert linguists. 

c) Optimize your content to gain an advantage over your competitors. 

Content for a blog, social media, or about your services… for any type of content representing your brand, whether written or visual, and that you need in another language, put your trust in the services of professionals who will help you reach your goals. If you have any questions or want to receive personalised advice, don’t hesitate to get in touch with us via our web contact form. We’re looking forward to hearing from you!