We’re certain that quite a few of our followers are sports fans. That’s why we’d like to use this post to mark the International Day of Sport for Development and Peace celebrated on April 6 to create awareness.
Ever since UNESCO recognised sport and physical education as a “fundamental right for all” in 1978, sports and games became human rights that must be respected globally.
Sport is a universal language that promotes peace, tolerance and understanding across borders, cultures and religions. Everybody understands the intrinsic values of sport, such as teamwork, equality, discipline, respect and the rules of the game; values which lead to solidarity, social cohesion and peaceful coexistence.
All this underscores the importance of celebrating the Day of Sport to further highlight its importance in today’s society. In this respect, the link between sport and translation as a universal language is much more relevant than it may appear a priori, and at Tatutrad, we want to reiterate its importance on this day dedicated to sport.
We’re now going to explain the impact of sport from the point of view of professional translators specialised in this exciting area.
As we already explained in an earlier blog post, translation and sport are two interrelated worlds, which is partly due to the internationalization of large sporting events; interpretation services, for example, are needed at the Olympics, while marketing material for various sports teams, independently of their discipline, needs to be localized. We recommend you read this post if you haven’t already, as it touches on various awkward interpretation situations in sport which you’ll find amusing.
Here at Tatutrad, a professional translation company, we offer sports translation as part of our translation services. This field requires a high degree of specialisation, both from the point of view of the terminology required and because of the various glossaries that are unique to the different sports disciplines, which are often full of neologisms, Anglicisms and loanwords from different languages. That’s why it’s important to count on a professional translator who ensures the highest quality results possible, always following the client’s instructions and taking the target audience into consideration.
Likewise, another of the complexities faced by translators is the ability to adapt sports messages to the different mediums, whether in print or online. For example, some of the most requested translations in this specialisation are web pages, sports contracts, posters, diverse marketing content, press releases and news articles, programmes covering sports events, brochures and advertising catalogues, etc. Here at Tatutrad, we have the tools required to translate content regardless of the format.
In terms of interpretation, services are often requested for press conferences, as assistance at sports events or to provide match coverage. Big global competitions move a large number of interpreters and translators in all languages who, thanks to their work, enable the content to reach spectators across the globe. The international relevance of these events impacts on the degree of professionalism required of interpretation professionals.
It’s worth noting that football and basketball usually have more need for translation and interpretation services; in Spain, for example, demand for these services increased following Spain’s victory in the FIFA 2010 World Cup. However, sports such as cycling, golf, tennis, Formula 1, athletics and motorcycling are becoming increasingly popular.
Lastly, clients who typically require these services range from marketing and news agencies to sponsors, athletes, agents, sports clubs, sports event organisers, gyms, sports academies, etc. As you can see, requests don’t just come from one source, as the reasons for translating this type of text vary greatly and there isn’t just one unique user type.
If you’re interested in our services to cover a sports event or if you require our sports translation services, get in touch with us. Our team of professional translators and interpreters will be delighted to assist you. We have the tools and specialist knowledge to ensure that your sports translation project is successful, using the terminology specific to each sport.
And remember, if you’re looking for a quality translation, don’t take a risk! Trust Tatutrad.