{"id":9748,"date":"2018-10-03T17:46:35","date_gmt":"2018-10-03T15:46:35","guid":{"rendered":"https:\/\/tatutrad.net\/6-things-to-know-if-you-want-to-translate-your-web-page\/"},"modified":"2025-04-03T17:00:36","modified_gmt":"2025-04-03T15:00:36","slug":"6-things-to-know-if-you-want-to-translate-your-web-page","status":"publish","type":"post","link":"https:\/\/tatutrad.net\/en\/6-things-to-know-if-you-want-to-translate-your-web-page\/","title":{"rendered":"6 Things to Know If You Want to Translate Your Web Page"},"content":{"rendered":"\n

Take the leap and translate your web page to reach an international audience. Don\u2019t hesitate to hire a professional website translation service<\/em><\/strong>. To get in touch with us, use the\u00a0contact form<\/a> that you\u2019ll find in the \u201cContact\u201d section of our website.<\/p>\n\n

Today, we\u2019re going to look at why translating a website in this day and age is important.<\/p>\n\n

Website translation is becoming more and more important thanks to globalization<\/em>. Having local and national presence is key, but to keep growing, you need to open the door to the international market. And what\u2019s the best way to make your web page visible internationally?\u00a0Counting on a team of professional translators<\/strong>.<\/p>\n\n

With people spending more time each day on the internet, the need to make your content accessible to an ever-growing audience from different countries has increased significantly.<\/p>\n\n

Translating your website is an investment that allows you to expand your market and get customers in many countries worldwide.<\/p>\n\n

Here, we’ve picked the\u00a06\u00a0most important points that you should consider if you\u2019re thinking about translating your web<\/strong>:<\/p>\n\n

Translating your website is an investment<\/h2>\n\n

Although more and more people are realising that translating their website is a must, there are still a lot of web pages out there that use machine translation.<\/p>\n\n

Automatically translating a web page for free might seem like an attractive option, but this practice isn\u2019t widely recommended; it poses a serious risk to your company’s image and doesn\u2019t guarantee the quality of the finished product.<\/p>\n\n

There are examples in the news of just how disastrous a bad translation can be, such as the launch of Amazon\u2019s Swedish website. Several product descriptions appear to have been translated using machine translation, with\u00a0Calvin Klein trunks, for example, being listed as \u201cmen\u2019s luggage space\u201d<\/a>, while other descriptions saw\u00a0\u201crape\u201d (as in rapeseed) translated into Swedish as \u201crape\/sexual assault\u201d<\/em><\/strong>.<\/p>\n\n

Examples such as these really hammer home the importance of counting on a professional translator<\/em>\u00a0who not only has the necessary linguistic competence, but also the cultural competence to avoid possible cultural errors.A translation agency knows exactly how to translate a web page and the result will allow you to project a more professional image and gain credibility<\/em>.<\/p>\n\n

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When translating a web page, formatting matters<\/em><\/h2>\n\n

Basically, there are two ways to translate the content of a website in terms of format:\u00a0translate the content directly in the CMS (the platform on which the website has been developed) or copy the text into an external document<\/strong>\u00a0so that the translator can work directly on it and you can then upload the translated content to your website.<\/p>\n\n

Translate a website directly in the CMS<\/h3>\n\n

Before going into detail on this point, let’s remember that\u00a0a CMS is a content management system used to create websites<\/strong>. The best known are WordPress, Wix or Squarespace; but with the advent of online commerce, other platforms such as Shopify, PrestaShop or WooCommerce have started to appear.<\/p>\n\n

The best option as a client is to have the translator work directly in the system, but it is also the most expensive option.<\/p>\n\n

Translating a web page directly in the CMS itself has a higher cost<\/strong>\u00a0because it is a more laborious process for the translator who has to jump from one point of the web page to another, creating his own glossary of terms and, sometimes, waiting a long time for the content to load.<\/p>\n\n

While it is true that there are some solutions on the market that act as translation managers within the same web page and allow you to create a translation memory as you work on it, they are not widely used; therefore, this way of working is more prone to generate errors and inconsistencies in the final text, and in case you modify the original text later on, the translator will take much longer to find the text to translate than if it had done it directly in a text document.<\/p>\n\n

Extract texts from your web page for translation<\/h3>\n\n

If you are planning to translate your website from scratch because you are targeting an international audience,\u00a0we recommend that you copy all the texts you create into a text document such as Word<\/strong>.<\/p>\n\n

If you modify the text online, do not forget to update the text document as well so that there are no mismatches between the original and translated texts.<\/p>\n\n

Doing it this way will mean a reduction in the translation budget, since the translator will not have to waste time loading each of the pages to be translated with all the corresponding content and, in addition, he\/she will be able to use a computer-assisted translation tool.<\/p>\n\n

The use of computer-assisted translation tools such as Trados, MemoQ, Smartling, etc. makes it possible to store the translated segments in a database and maintain the coherence of the terms and translations used throughout the entire web page.<\/p>\n\n

This is\u00a0especially useful for websites with multiple child domains or multiple pages<\/strong>, such as the translation of a large multinational company’s website.<\/p>\n\n

Hire a localization service, not (simply) a translation service<\/h2>\n\n

The standard translation process is one that tends to take only words into account; however, in the case of website translation, the process goes much further.<\/p>\n\n

If you have the user in your sights at all times when creating the original text, this can be no different for the translated text. That said,\u00a0you cannot sell a product or service in the same way and with the same texts to an English citizen as to a Spanish one<\/strong>, for example.<\/p>\n\n

In addition to cultural differences, \u00a0other more practical aspects<\/strong>\u00a0 must also be taken into account, such as:<\/p>\n\n