Transcreation: The Key to Success on an International Stage

Fasten your seat belts! In today’s post we’re going to reveal the keys to a winning translation technique that springboards companies to success: transcreation. What is transcreation? The term transcreation stems from translation + creation as this translation process entails continual creative decision-making. It is a relatively new field, halfway between marketing and translation. Transcreation aims to […]

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